You can use UTM parameters in newsletters, cost per click (CPC) campaigns, on your blog… the possibilities are endless! I’ll get into more examples below.
You can tag your Tweets and compare traffic from your Twitter account to overall Twitter referrals. Using UTM parameters, you can find out how much traffic came from a particular Facebook post instead of Facebook referrals in general. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website. UTM parameters are simply tags you add to a URL - when your link is clicked, the tags are sent back to Google Analytics and tracked.
Maybe you know how much traffic you’re getting from Twitter, but do you know what percentage of this traffic comes from your Tweets? You can get this data by using Custom Campaigns and adding special tags to your URLs these tags are called UTM parameters - they are crucial for a deeper understanding of your traffic. Do you know exactly where your site traffic comes from? Or which of your campaigns drives the most traffic? If not, read on ) This post is for website owners who use Google Analytics but want more insight into where their traffic is coming from.
